Who Is The Modern Day Cannabis Consumer?


The modern marijuana consumer is an intriguing specimen. This elevated cannabis enthusiast is also college educated, employed full-time, sometimes married, sometimes a parent, and some even spend an average of more than $1,700 a year on herb––that tops alcohol, tobacco, and personal care combined––according to an inclusive survey conducted by weed-delivery startup, Eaze.

To come up with these figures, Eaze polled more than 10,000 people with a 32-question email survey.

“Despite the recent victories in marijuana legalization, cannabis use still carries a stigma among some Americans. This study tells a new story about the thousands of people who consume cannabis daily,” the Eaze study reads. “In this report we explore three emerging segments of cannabis consumers: women, parents, and working professionals.”

Keep scrolling for more highlights from the study’s results:

• 57 percent of cannabis consumers belong to the millennial generation, followed by Gen X, Gen Z, and the Baby Boomers generations.

• 51 percent of modern cannabis consumers have a college, or postgraduate degree.

• 66 percent of cannabis consumers identify as male, while 32 percent identify as female.

• 59 percent of said surveyed women, say they consume cannabis daily.

• 91 percent of marijuana consumers are employed full-time in multiple industries, while 19 percent of these hard-working cannabis enthusiasts have jobs in the technology sector.

• 1 in 5 (22 percent) of survey participants are parents, while 66 percent of respondents are married. Of the previously mentioned parent/cannabis consumer hybrids, 63 percent said they consume cannabis daily.

• The average Eaze user spends $1,704-per-year on cannabis.

• And 4 out of 5 respondents (87 percent) have reduced alcohol intake, and say that their cannabis use can be directly correlated to said cutting down of boozing.

Information and statistics are important in furthering the global conversation surrounding cannabis use, and the legalization of marijuana, as they normalize cannabis-use in general. Of course these numbers do not represent everyone on earth who smokes weed, they do depict a significant portion of voting adults, and demographics that are most certainly and directly affected by the nation’s drug laws.

You can read the full survey here.

All images courtesy of Eaze.