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Kandy Girl

KANDY GIRL
Brand Identity, E-Commerce and Lifestyle Photography.
About the client
Kandy Girl is a woman-owned, Florida based cannabis company that produces Delta 9 THC gummies.
Target audience
The 21-28 year old female stoner who enjoys reconnecting with her inner girly-girl by living through her Hello Kitty, everything pink obsession.
Project outcome
In close collaboration with the client, we developed and designed this brand identity to visually connect to the specific audience with nostalgic lifestyle and studio imagery to match a girly aesthetic.