Are you wanting to get more involved in the cannabis community but you are not sure how? We’ve got 4 easy ways for you to connect with local cannabis supporters.
The power of local marketing is crucial. Local marketing is a powerful strategy that propels highly focused techniques to connect with cannabis supporters in your local area. Neighborhood or local store marketing is a great approach for dispensaries and local cannabis businesses. Since there are restrictions for selling products online, local marketing is the go to way for marketing your legal cannabis business.
1. Get Involved With Your Community
This is the easiest way to know with the people of your area. Customers are constantly online searching for nearby businesses. If you don’t have a strategy in place, you could lose out to the competition. Here are just a couple of things you can do to get involved with your community:
- Sponsor local sports teams or clubs
- Purchase local ad space
- Host events.
- Promotion through the local chamber of commerce
- Customize direct mail announcements and promotions
Sites like Yelp and Google Reviews are great platforms to interact with your community. Identify the review sites being used by your target customers. Urge your customers to share their experience online by writing reviews. Also offer promotions for check-ins, which are spectacular ways to incentivize customers to come into your shop.
2. Rank for Local Keywords
In order to succeed with a successful local marketing campaign, you’ll need to incorporate organic SEO. Your cannabis business needs to implement the keywords that people are using in search of the services and products that you offer.
You need to understand how the hierarchy of search engine results pages works. When a customer searches for a cannabis business in your area, there are local results followed organic. Local search marketing involves increasing your dispensaries visibility with local SEO.
Social media is an incredibly effective way to promote your cannabis business. It’s a great strategy to connect with your customers and get feedback on cannabis products. But in order to succeed, you need to craft a balance between being informative and promoting. Never forget to engage your followers on a personal level.
4. Reach Local Influencers
Influencers can create content that people enjoy while developing an active audience that trusts and values their opinion. When you engage with thought leaders and experts, you can grow the visibility of your cannabis brand or business. This will help create a lasting relationship with your local audience. When you increase your social media exposure, it builds trust with your target audience.
Connecting with the local community is a duty that every cannabis supporter should uphold with pride. By following these steps you can form bonds that will last a life time with like minded individuals. Come back to The Happy Campers for all your latest cannabis news and findings.